 |  | | |  David H. Martin is a writer/consultant in environmental product marketing and a partner in Lenzi Martin Marketing of Oak Park, Illinois, a marketing firm focusing on health care and products which improve one's personal environment.
For more than 17 years his Marketing column has provided water improvement dealers with trends, information and practical marketing strategies for planning their ever-evolving businesses. His seminars and workshops focus on dealer needs to develop leads and sales through proven and non-traditional | Water Technology cover December, 2003 | marketing techniques.
He has written marketing plans, new product launches, training, advertising and promotion programs for industry leaders as well as for smaller water treatment companies. Current focus is on "e-age integrated marketing," for seamless integration of new media with traditional.
His 35 year career in advertising and corporate marketing includes extensive experience in small and major appliances, plumbing and building products as well as water treatment. Clients served include Culligan, Nimbus, Rayne, Whirlpool, Hoover, Sunbeam, General Electric, Frigidaire, Rheem, Grohe, Masonite Corporation and Johnson Controls.
Product launches and new product positioning strategies are specialties. Other areas of expertise include plan writing, public relations, TV and video production, advertising, sales incentive planning, sales training programs, cooperative ad programs, cause-related and multi-dealer marketing programs.
Since 1998, through strategic alliances with best-of-breed companies in "e-age" media, Martin has aggressively moved into such technology-driven direct marketing techniques as debit card promotions, database marketing, internet website development, CD-Rom, Video CD and DVD interactive presentations.
Martin may be reached at 708/848-8404. FAX: 708/848-9062.
E-Mail: dmartin@lenzimartin.com
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