 | |  | | David H. Martin is a writer/consultant in building product marketing and a partner in Lenzi Martin Marketing of Oak Park, Illinois, a marketing firm focusing on building products.
For more than nine years his Creative Marketing column in Fenestration, and now Window & Door Magazine, has provided residential window and door distributors with trends, information and practical marketing strategies for planning their ever-evolving businesses. His seminars and workshops focus on distributor and dealer needs to develop leads and sales through proven and non-traditional marketing techniques.
He has written marketing plans, new product launches, training, advertising and promotion programs for industry leaders as well as for  smaller window and door companies. Current focus is on "e-age integrated marketing," for seamless integration of new media with traditional.
His 35 year career in advertising and corporate marketing includes extensive experience in small and major appliances, commercial and residential building materials as well as windows and doors. Clients served include Masonite, Johnson Controls, Heatilator Fireplace, Whirlpool, Hoover, General Electric, Frigidaire, Rheem, Grohe and Graham Architectural Products. He is former director of marketing for Hurd Millwork Co. (residential wood windows) and Season-All Industries (commercial and residential aluminum and vinyl windows).
In 1998, through strategic alliances with best-of-breed consultants in new age media, Martin has aggressively moved into such technology-driven direct marketing techniques as debit card promotions, database marketing, internet website development, CD-Rom and DVD interactive presentations.
Martin may be reached at 708/848-8404. FAX: 708/848-9062.
E-Mail:dmartin@lenzimartin.com
|  | | |
A Virtual Full-Service Marketing Firm Featuring Best-of-Breed Outside Resources
| ©2000 LenziMartin Inc. www.lenzimartin.com | | |
